Subway and McD's are next to each other at the southern end of Colombo St, the main street of Christchurch. They survived the earthquakes of the past year. The locally-owned, independent diners and cafes they undercut and shoved aside were gone long before the quakes.
The Occupy Wall St movement does not seem to have had any impact on McDonald's stocks, which were trading on the New York Stock Exchange on October 28 at around US$93. Nor on Starbucks stock, traded on the NASDAQ. Subway is a private company that opened its first NZ store in 1995 (the same year that it opened its first stores in China and eight other countries). Now all three chains have premises on the main street of Christchurch, although the Starbucks one is temporarily closed due to quake damage.
I can't say that the fish and chip shops and other local cheap food places driven out of business by the transnational junk food joints served haute cuisine, but I can say that they served locally-produced and prepared food, and also that they did not say things like 'We bake our own bread' unless it was actually true. (The truth about the Subway chain's claim to do this is that they 'bake' frozen dough which is shipped to Australia and Asia from a factory in Taranaki. How authentic - and sustainable - is that?)
Every time I drive past the Colombo St Subway and McD's (which I do often, as they are on my way to and from the city) I think about what this main street - like main streets everywhere - has lost to the global corporations. The Occupy Wall St movement inspired me to write about it, as follows...
Occupy Main Street!
The 'Occupy' movement currently sweeping the world is an enormously hopeful and encouraging sign that millions of people want real democracy instead of the current version, in which self-serving elites have parasitised the body politic, eating it away from the inside and leaving only a lifeless exo-skeleton which looks like democracy but does not think, breathe and move like democracy.
Yet we should not mistake form for substance in the Occupy movement either. Nine months after the occupation of Tahrir Square the military is still in charge of Egypt, while it will take more than central city camping to clean up the financial services sector in the USA and elsewhere. If the Occupy movement is to fulfil its promise it has to move from occupying Wall St to occupying Main Street. That is to say, it must move from the symbolic centres of power over the people to the actual centres of power to the people. It must go from words of freedom and political democracy to acts of freedom and economic democracy.
The place to do this is on every Main Street, because Main Streets are currently where sustainable economies and real democracy are bleeding to death. I can't walk the length of Colombo St, the main street of my home town of Christchurch, New Zealand, at present. A lot of it is in ruins due to the earthquakes that have been hammering the city over the past year. The form of my main street has gone – but the substance had already been ruined. Some of the ruined buildings still had the name of the original owner/occupier carved into their fabric, but with very few exceptions none of those firms are still in business, and their place has been taken not by other locally-owned and operated businesses which bank locally, pay taxes locally, and support local charities but rather by transnational chain stores, from fast food franchises to global accountancy firms. There are no real names of real people left on the storefronts and sign boards of my main street, only the names of distant corporations.
My main street could be any main street in any town or city that has consented to the corporate occupation of public space. It is hard not to, because these businesses are all legal, even though very few of them are good. They did not use military or political force to take over our towns, but economic force. In No Logo Naomi Klein describes the cut-throat tactics they use to destroy locally-owned independent businesses, which are also legal if not moral.
Did anyone protest this corporate occupation while it was happening? I did. With a handful of others who saw the writing on the wall I stood outside the first Starbucks store in Christchurch on its opening day twelve years ago, holding placards and handing out leaflets. Passers-by were either bemused or amused. It takes a lot of time and effort to unravel the connections between drinking a cup of stale corporate coffee (the beans are roasted in America) in New Zealand and not having enough money in local purses to properly fund civic amenities like libraries and swimming pools, or public services like schools and hospitals, so that all citizens can benefit from them. Or not enough adequately-paid, socially-useful jobs to keep the next generation employed at home.
The Occupy movement is saying No to all this, but what is it saying Yes to? To the things all good revolutions say yes to, of course – liberty, equality and the siblinghood of humankind – but beyond that, what is it doing to make a real difference? Here are some things that lots of the occupiers are already doing, and want to share. Their basic message is - vacate the corporation; occupy Main Street! Corporations that produce consumables only have the power and money we give them. So stop shopping with corporations. This is easy with things like healthy food; harder with things like electronic goods – but it can and must be done. Exit the corporation and enter the range of community-based alternatives. Keep your money in a community-owned bank, support independent locally-owned stores, join or start a co-op (worker, consumer, housing), grow food for yourself and others at a community garden or farm, join a Time Bank to give and get free services.
Will this be inconvenient? Not necessarily – within zero to five miles of Wall St there are twenty community-owned bank branches. I bank with New Zealand's one remaining community-owned bank, which is hundreds of kilometres away in the North Island, and I get excellent service via phone, mail and internet. Will it cost more? Not necessarily – my bank charges less interest on credit cards and loans than the foreign-owned corporate banks, pays more interest on savings accounts and term deposits, and charges no fees on accounts over $5000. But even if it is less convenient and costs a bit more upfront – that is the price of freedom.
The Occupy movement has grasped the truth that we send a message and create change much more powerfully through what we do than by what we say. Protest on the streets is a good start, but we're not stopping there. It is only by action - supporting economic alternatives and vacating the corporation – that we both bring down the existing rotten system and put a much better one in its place.